Communications Benchmark News Today

People giving their time, experience and voice is vital in charity communications

NBA and WNBA push for federal police reform, SEO tips for communicators, and United Airlines’ contest gets passengers to share vaccine info Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations. Hello, communicators: To mark Wednesday morning’s lunar eclipse, Kraft Heinz’s Bagel Bites brand is launching a “Total Eclipse of the Bite” contest that will give 100 winners a “moon deed,” which the brand describ...

How web links expire over time, USDA explains program to forgive minority farmers’ debt, and Ford’s electric truck push Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service. Hello, communicators: The national milk processors’ organization, MilkPEP, has debuted a new slogan and campaign that aims to reposition milk as “the original sports drink” with an edgy new tone that MilkPEP CEO Yin Woon Rani says has “more swagger an...

Saks requires employee vaccinations, Americans won’t share data to stop COVID-19 spread, and HBOMax launches ad-supported tier Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub. Hello, communicators: The chicken sandwich wars may never end. The battle first began as Popeyes’ sandwich looked to compete with competitor Chik-fil-A’s sandwich and created buzz by fostering a cheeky rivalry between brand accounts o...

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers. Hello, communicators: Brands and organizations have gone to great lengths to promote vaccine awareness and encourage vaccinations among stakeholders. From the mayor of New York City eating a cheeseburger on-air to the mayor of Ohio offering...

Venmo responds to privacy vulnerability, consumers want companies to address social justice issues, and Twitter users roast CDC guidelines Also: Retailers relax mask rules for shoppers, Palm Springs art museum blushes over Marilyn Monroe statue, and WarnerMedia & Discovery announce a merger. Hello, communicators: Following the Centers for Disease Control’s relaxed restrictions on wearing masks indoors for fully vaccinated people, several major retailers were quick to adjust their in-store mas...

Industry groups respond to relaxed CDC guidelines, unvaccinated adults open to financial incentives, and Apple reacts to employee outcry over new hire Also: Ellen DeGeneres announces her show to leave the air, social platforms respond to vaccine disinformation researchers, and Twitter users question vaccine promotions. Hello, communicators: Ellen DeGeneres has announced that her talk show will end after its upcoming 19th season and she will seek new challenges and opportunities as a creative pe...

WeWork’s CEO doubts remote workforce engagement, how companies earn trust, and cruise lines share plans to resume sailing in July Also: the latest tech offers new horizons for accessibility, Instagram adds pronouns, and Ohio creates lottery to reward vaccinated residents. Hello, communicators: Since the pandemic, many companies are exploring new accessibility communication tools to help differently-abled stakeholders interact with their content. The latest example comes in the form of a new, ...

GM takes flak for flip flop; Amazon faces union vote, and Telegram rockets to the top in downloads Also: Reddit makes waves with five-second ad, Sprinklr shares brands that stood out on social, vaccine rollout stumbles on tech mistakes, and more. Tom Brady won his 7 th Super Bowl last night as the Tampa Bay Buccaneers defeated last year’s champs, the Kansas City Chiefs, 31-9. Brady is 43 years old. While some brands decided not to air advertisements for the big game, some were still able to g...

NFL offers virtual experiences, COVID-19 efforts for Super Bowl LV, Microsoft launches new digital workplace, and Pinterest’s 76% Q4 revenue jump Also: YouTube launches personalized sports portal and expands ad markets, Instagram looks at vertical ‘Stories’ feature, CNN president to stay on through the end of 2021, and more. Hello, communicators: CNN’s president, Jeff Zucker, announced that he’ll stay on to lead the news outlet through the end of 2021, providing some stability in a y...