May 17th, 2021
iStock
Associations typically excel at the big picture. They’re great at keeping their memberships informed on industry trends and ensuring their collective voices are heard in Washington DC. But sometimes, helping to solve an industry problem requires more than building awareness.
“Lots of associations are having big broad conversations about employee recruiting and retaining,” said Julie Davis of the Association of Equipment Manufacturers (AEM). “But not a lot are saying we are going to help you on a grassroots level and give you a competitive advantage.”
AEM has rolled up its sleeves to create a toolkit that is as pragmatic as it is prolific. While it combines 60 industry reports, and 200 industry articles, this resource-rich backdrop is more than a collection of top content.