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Super Bowl Advertisers Brace for a Different Game Day - Kellogg School of Management Professors Available for Interviews

Share this article Share this article EVANSTON, Ill., Jan. 12, 2021 /PRNewswire/ --ย The biggest game in football doubles as the biggest night in advertising โ€“ the Super Bowl.ย  This years game is expected to look and feel different, including more safety precautions on and off the field following 2020s challenging year. Yet advertisers see value in the big game, paying nearly the same price tag of $5.5 million for a 30-second spot on Super Bowl Sunday, Feb. 7, 2021, compared to approximately...
Tim Calkins Professorderek Rucker Derek Rucker Molly Lynch Sandy Morton Goldman Kellogg School Super Bowl Advertising

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