A Secret for Boosting Hotel Bookings: Analyze Online User Reviews for Your Hotel 'AND' Your Competitors
Article - A Secret for Boosting Hotel Bookings: Analyze Online User Reviews for Your Hotel AND Your Competitors - Researchers from Texas Christian University, University of South Carolina, and RealPage published a new Journal of Marketing article that examines the impact of online reviews on hotel booking performance with a specific focus on the competitive effects of reviews.
Sanghoon Cho Pelin Pekgun Ramkumar Janakiraman Jian Wang Texas Christian University University Of South Carolina
Source: hotelnewsresource.com