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ANA Study Finds Over $20 Billion In 'Efficiency Gains' Possible In Programmatic Advertising Spend - Advertising, Marketing & Branding

In a diplomatically worded report, on December 5, the Association of National Advertisers (ANA) published its updated study: "Programmatic Media Supply Chain Transparency Study: Complete Report."
Association Of National Advertisers National Advertisers Media Supply Chain Transparency Complete Report Ana Study Finds Over 20 Billion In Efficiency Gains Possible Programmatic Advertising Spend Arketing Amp Branding
Source: mondaq.com

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