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How the NYT's $550m acquisition of The Athletic sets the tone for the future of the media business

In light of declining engagement due to pandemic news burnout and Trumpโ€™s White House departure, news publishers are ravenous for growth. To satisfy their hunger, major players are merging with or acquiring other media outlets. But the trend may be indicative of a larger-scale shift toward bundled content in news โ€” a pivot that reflects growing trends in streaming and entertainment media.
New York United States Donald Trump Sean Cullen Axel Springer Roee Goldberg

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