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ComplexLand, a luxury virtual shopping experience Jam3 and Complex

Jam3 won the Chair’s Award at The Drum Awards for Experience, with its work for Complex. It was also highly commended in the ‘Retail/In-Store Experiential Brand Activation of the Year’ category. ComplexLand was a free, weeklong virtual universe featured exclusive drops from coveted brands and an expansive shopping experience. Here, the team behind this winning entry explains how it was brought to life.
Donatella Versace Complex Networks Chief Creative Officer Donatella Versace The Drum Awards Wards Case Studies

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