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In 2013, Wilhite settled the debate over the pronunciation of "GIF," which is actually pronounced like the peanut butter brand "Jif."

Stephen Wilhite worked on GIF, or Graphics Interchange Format, which is now used for reactions, messages, and jokes, while employed at CompuServe in the 1980s.

In 2013, Wilhite settled the debate over the pronunciation of "GIF," which is actually pronounced like the peanut butter brand "Jif."

Through PTIA WASHINGTON: Stephen Wilhite, inventor of the Internet-popular short video format, the GIF, has passed away. He was 74. His wife, Kathalen

Stephen Wilhite, 74, died of COVID-19 on March 14. Wilhite is known for creating the wildly popular GIF and was the chief architect of America Online.

Stephen Wilhite created the GIF in 1987.

In 2013, Wilhite settled the debate over the pronunciation of "GIF," which is actually pronounced like the peanut butter brand "Jif."

Stephen Wilhite, the creator of the looping animated image format, the GIF, died earlier this month, his wife said.

In a 2013 interview with the New York Times, Wilhite said that one of his favourite GIFs is the dancing baby, which first became a viral Internet meme back in 1996.

The man who created the GIF long before it became a staple of social media has died. And as he once pointed out, a lot of people say GIF wrong.