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Redefining what we mean by 'privacy' on the ad-funded open web

While data privacy is the topic du jour in many tech and marketing circles, its applications can be tricky barring the existence of a standardized, universal definition. A precise definition, paired with a set of principles that balance consumer demands with the business needs of advertisers, developers and publishers, will help our societies scale privacy while supporting business growth, writes Joshua Koran, executive vice-president of data and policy at adtech firm Criteo.
United States World Wide Web Consortium Interactive Advertising Bureau Partnership For Responsible Addressable Media Data Protection Regulation California Consumer Privacy Act

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