and then people just wanted to pay a lower price. and then the digital revolution happened. once you got computer technology inside stuff, security electronic companies got hollowed out. and they were a once the ipod came along, apple but if they had come out with their mp3 device at the same time or before apple did, which they should have done, we would all be having a sony walkman that would have been for the mp3. how did they not have an mp3 twice? it s a computer device. that was part of apple s genius. their success was predicated on the itunes store and having the software and the songs connected to the easy commerce and everything else. you know, you re going against steve jobs. that s kind of tough, number one. but they didn t have the innovation. reflective the japanese economy overall, the lack of creativity. they were very set in their ways. you know, markets change.