Where the the big innovation at apple is going to come from. We sat down at the annual Development Conference as he checks out New Territory for the companys future from tv to cars and apples first new category in years, a Smart Speaker called home pod, a direct challenge to amazon and google. On this edition of bloomberg studio 1. 0, apple ceo tim cook. Tim, thank you so much for joining us. Tim it is great to see you again, and unbelievable to be here, obviously. Emily lets start with the new Smart Speaker, why should people homepods over the competitors . Tim what we tried to do is we tried to develop a breakthrough speaker first. Music is deep in our dna, dating back from itunes and ipod. And so, we wanted something that, number one, sounded unbelievable. And of course, it does a lot of other things, right . And all of those are important, as well, but we wanted a high quality audio experience as well. Emily you are focused on how this can reinvent music in the home. What about the
Annual Development Conference as he checks out New Territory for the companys future from tv to cars and apples first new category in years, a Smart Speaker called home pod, a direct challenge to amazon and google. On this edition of bloomberg studio 1. 0, apple ceo tim cook. Tim, thank you so much for joining us. It is really a pleasure to be here. Tim it is great to see you again, and unbelievable to be here, honestly. Emily lets start with the new Smart Speaker. Why should people buy homepods over the competitors at this price . Tim what we tried to do is we tried to develop a breakthrough speaker first. Music is deep in our dna, dating back from itunes and ipod. And so, we wanted something that, number one, sounded unbelievable. And of course, it does a lot of other things, right . And all of those are important, as well, but we wanted a really high quality audio experience as well. Emily you are focused on how this can reinvent music in the home. What about these other things . Wi
Annual Development Conference as he checks out New Territory for the companys future from tv to cars and apples first new category in years, a Smart Speaker called home pod, a direct challenge to amazon and google. On this edition of bloomberg studio 1. 0, apple ceo tim cook. Tim, thank you so much for joining us. It is really a pleasure to be here. Tim it is great to see you again, and unbelievable to be here, honestly. Emily lets start with the new Smart Speaker. Why should people buy homepods over the competitors at this price . Tim what we tried to do is we tried to develop a breakthrough speaker first. Music is deep in our dna, dating back from itunes and ipod. And so, we wanted something that, number one, sounded unbelievable. And of course, it does a lot of other things, right . And all of those are important, as well, but we wanted a really high quality audio experience as well. Emily you are focused on how this can reinvent music in the home. What about these other things . Wi
Annual Development Conference as he checks out New Territory for the companys future from tv to cars and apples first new category in years, a Smart Speaker called home pod, a direct challenge to amazon and google. On this edition of bloomberg studio 1. 0, apple ceo tim cook. Tim, thank you so much for joining us. It is really a pleasure to be here. Tim it is great to see you again, and unbelievable to be here, honestly. Emily lets start with the new Smart Speaker. Why should people buy homepods over the competitors at this price . Tim what we tried to do is we tried to develop a breakthrough speaker first. Music is deep in our dna, dating back from itunes and ipod. And so, we wanted something that, number one, sounded unbelievable. And of course, it does a lot of other things, right . And all of those are important, as well, but we wanted a really high quality audio experience as well. Emily you are focused on how this can reinvent music in the home. What about these other things . Wi
Annual Development Conference as he checks out New Territory for the companys future from tv to cars and apples first new category in years, a Smart Speaker called home pod, a direct challenge to amazon and google. On this edition of bloomberg studio 1. 0, apple ceo tim cook. Tim, thank you so much for joining us. It is really a pleasure to be here. Tim it is great to see you again, and unbelievable to be here, honestly. Emily lets start with the new Smart Speaker. Why should people buy homepods over the competitors at this price . Tim what we tried to do is we tried to develop a breakthrough speaker first. Music is deep in our dna, dating back from itunes and ipod. And so, we wanted something that, number one, sounded unbelievable. And of course, it does a lot of other things, right . And all of those are important, as well, but we wanted a really high quality audio experience as well. Emily you are focused on how this can reinvent music in the home. What about these other things . Wi