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How a Potential Segment Becomes a Target Market

Do you ever wonder how businesses successful identify and target specific market segments? Understanding how a potential segment evolved into a target market is essential to effective marketing strategies. The goal of this article is to provide a step-by-step breakdown of the process, beginning with identifying potential segments and then selecting a target market and […]

Using Human-Centered Design to Create Better Products (with Examples)

Learn what human-centered design is and the various stages of a human-centered design process. Then, take a look at some examples, including Venmo and Spotify, so you feel confident implementing the strategy for yourself.

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