July 6 2021, 11:20 am | BY Kim Shaw | No Comments
dentsu Philippines has elevated Roki Ferrer to Head of Data. The appointment commences with immediate effect and Ferrer will report directly to JC Catibog, CEO, dentsu Philippines.
Prior to the promotion, Ferrer was the agency’s Connections Strategy and Research Lead. A marketing and communications expert with over 16 years of brand management, corporate communications, integrated marketing communications, and connections planning experience, Ferrer’s solid foundation of business understanding and campaign management was testament in the success of the campaigns he had worked on as a client marketer. These campaigns include work for Coca-Cola, Globe Telecom and SkinWhite. In the past five years, he has worked on the agency side and widened his perspectives of different planning tools, frameworks, and approaches to deliver custom solutions to solve complex business problems of local and global brands.
In celebration and support of Pride month, Dentsu Philippines launched TheUnlimitedLoveLanguage.com to help people learn how best to speak with complete love and respect to the LGBTQIA+ community’s friends, families, and coworkers.
03:01pm EDT|
Atmosphere TV Raises $25 Million To Stream Silent Ad-Supported Content In Bars And Dentist Offices Across America
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Atmopshere TV
It’s been more than a year since many Americans have sat inside a bar or restaurant, casually watching a silent TV play in the background. But as the nation recovers from pandemic lockdowns, one startup is raising money to capture patrons’ attention upon their return.
Atmosphere TV a streaming platform that provides a range of audio-optional content supported by subscriptions and advertising has raised a $25 million Series B round from Valor Equity Partners at a new valuation of $275 million. The funding comes less than a year after a $14 million Series A round in April 2020, just weeks after state and local lockdowns went into effect.