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2024 Innovation Issue: On-demand production allows companies to respond quickly to customer needs – Indianapolis Business Journal

2024 Innovation Issue: On-demand production allows companies to respond quickly to customer needs – Indianapolis Business Journal
ibj.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ibj.com Daily Mail and Mail on Sunday newspapers.

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IBJ Podcast: How college apparel maker Homefield runs the fast break during March Madness – Indianapolis Business Journal

In this week’s edition of the IBJ Podcast, Connor and Christa Hitchcock explain how they parlayed their success with small schools into agreements with the bigger names.

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Homefield Apparel, Big Brand On Campus

Homefield Apparel, Big Brand On Campus
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What Your T-Shirt Says About You

What Your T-Shirt Says About You Amanda Mull This article was published online on March 12, 2021. Last May, when Connor Hitchcock decided to start a fundraiser for some out-of-work friends, he had modest expectations. Hitchcock and his wife, Christa, run Homefield Apparel, which licenses old collegiate sports logos to make vintage-inspired T-shirts and sweatshirts. They wanted to help out a handful of writers who had recently been furloughed from Vox Media’s college-football website, Banner Society. The couple drew up some designs based on inside jokes from the site’s two podcasts. Hitchcock didn’t tell the writers what he was up to. “I thought maybe we could raise $2,000 and help them buy some groceries,” he told me.

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T-Shirts Are the Souvenirs From the Year We Went Nowhere

This article was published online on March 12, 2021. Last May, when Connor Hitchcock decided to start a fundraiser for some out-of-work friends, he had modest expectations. Hitchcock and his wife, Christa, run Homefield Apparel, which licenses old collegiate sports logos to make vintage-inspired T-shirts and sweatshirts. They wanted to help out a handful of writers who had recently been furloughed from Vox Media’s college-football website, Banner Society. The couple drew up some designs based on inside jokes from the site’s two podcasts. Hitchcock didn’t tell the writers what he was up to. “I thought maybe we could raise $2,000 and help them buy some groceries,” he told me.

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