2024 Innovation Issue: On-demand production allows companies to respond quickly to customer needs – Indianapolis Business Journal ibj.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ibj.com Daily Mail and Mail on Sunday newspapers.
In this week’s edition of the IBJ Podcast, Connor and Christa Hitchcock explain how they parlayed their success with small schools into agreements with the bigger names.
The Indianapolis company specializes in selling vintage-themed T-shirts to fans of 150 universities, and surprising storylines have become a sure thing in the 68-team NCAA tournament.
Homefield Apparel, Big Brand On Campus indianapolismonthly.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indianapolismonthly.com Daily Mail and Mail on Sunday newspapers.
What Your T-Shirt Says About You Amanda Mull
This article was published online on March 12, 2021.
Last May, when Connor Hitchcock decided to start a fundraiser for some out-of-work friends, he had modest expectations. Hitchcock and his wife, Christa, run Homefield Apparel, which licenses old collegiate sports logos to make vintage-inspired T-shirts and sweatshirts. They wanted to help out a handful of writers who had recently been furloughed from Vox Media’s college-football website, Banner Society. The couple drew up some designs based on inside jokes from the site’s two podcasts. Hitchcock didn’t tell the writers what he was up to. “I thought maybe we could raise $2,000 and help them buy some groceries,” he told me.
This article was published online on March 12, 2021.
Last May, when Connor Hitchcock decided to start a fundraiser for some out-of-work friends, he had modest expectations. Hitchcock and his wife, Christa, run Homefield Apparel, which licenses old collegiate sports logos to make vintage-inspired T-shirts and sweatshirts. They wanted to help out a handful of writers who had recently been furloughed from Vox Media’s college-football website, Banner Society. The couple drew up some designs based on inside jokes from the site’s two podcasts. Hitchcock didn’t tell the writers what he was up to. “I thought maybe we could raise $2,000 and help them buy some groceries,” he told me.