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European carriers submit a joint venture application for mobile subscribers' opt-in ad targeting

Following trials last year in Germany, European telcos are moving forward with a plan to establish a joint venture to provide opt-in “personalized” ad targeting of regional mobile network consumers. However, it is yet unclear whether European Union officials will approve of their proposal. Germany’s Deutsche Telekom, France’s Orange, Spain’s Telefonica, and the UK’s Vodafone …
Bruxelles Capitale Deutsche Telekom European Union European Commission United Kingdom General Data Protection Regulation

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Belgium Approves IAB Europe's Transparency and Consent Frameworks

The Belgian Data Protection Authority announced that it has approved the Interactive Advertising Bureau Europe’s action plan with respect to its Transparency and Consent Frameworks. It will not further comment on the content of the action plan due to pending court proceedings.
Litigation Chamber Belgian Data Protection Authority Interactive Advertising Bureau Europe Belgian Market Court Consent Framework Data Protection Regulation

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