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MultiChoice South Africa has announced the development of Sound Factory - an initiative that aims to empower and support young music creatives...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception.

Web analytics have come a long way. Learn more about the history of analytics, the start of Google Analytics, and Google Analytics 4 below.

The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.

Also an unconfirmed, Google algorithm update, local search features and video SEO. Barry Schwartz on May 14, 2021 at 10:00 am More Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are you excited about the upcoming Google I/O event? This year, Google is holdin...

As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming to an end. Few people will bemoan this, but advertisers and marketers rely on having insights into how their efforts translate into […]

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. Carolyn Lyden on May 13, 2021 at 1:00 pm In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Ana...

We’re all in this together: The partnership between marketing and automation Plus, the local SEO problem of 1-star, no-comment reviews Carolyn Lyden on April 19, 2021 at 10:00 am More Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and happy Monday! It’s ...

Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and limited to users of a specific site. Advertisement Why The Change to Begin Setting a First-Party Cookie? Google has made it clear that they’re taking steps toward protecting privacy, which means a heavier reliance on first-party data. With changes on the horizon for the way that folks are tracked, first...