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Indian cosmetic brands seek to benefit from their support to gender equality

As two Indian cosmetics brands, Lakmé and Sugar Cosmetics, have launched distinct marketing campaigns highlighting the theme of women’s empowerment to mark International Women’s Day 2023, connecting with gender equality issues can help Indian cosmetics brands win consumer loyalty, said GlobalData. According to the data and analytics company, campaigns linked to relevant social causes, such as women’s rights, beauty brands are connecting with young Millennial and Gen Z cohorts, who will...
Bobby Verghese Hindustan Unilever Limited International Women Day Sugar Cosmetics International Women Unilever Limited

South Korea make-up market to renew with growth, finds GlobalData

Sales of make-up products in South Korea are expected to expand at a 5.5% CAGR through 2026, according to GlobalData. As consumers increasingly return to their outdoor activities, product innovation and the rise of online sales are expected to drive the market growth. The South Korean make-up market is set to expand at a healthy pace in the coming years, spurred by increasing public outdoor mobility, high product innovation, and rising online sales. Moreover, a strong celebrity culture is...
South Korea South Korean Suneera Joseph Lauder Companies Lg Corp Amorepacific Corporation

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'Clean' beauty trend to drive growth of the Philippines' skincare market

The COVID-19 pandemic has stoked consumer interest in natural and sustainable cosmetics and personal care products, thereby lending momentum to a trend for ‘clean’ beauty products, says GlobalData. The data and analytics company notes that this trend will drive the projected growth of the Philippines’ skincare market from PHP 51.8 billion (USD 1.1 billion) in 2021 to PHP 74.8 billion (USD 1.5 billion) by 2026, at a compound annual growth rate (CAGR) of 7.7%. The skincare market in the.....
Likitha Nalluri Procter Gamble Natura Co Consumer Analyst

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