Page 46 - Consumer Behaviour News Today

Gun retailers in Colorado Springs, who are coming off a pandemic-related sales boom, are finding that the nation’s recent mass shootings and new federal firearm purchase restrictions are not driving

The rise of social shopping has been documented in a new report suggesting that 65% of us have indulged in a spot of online shopping through social media in the past year.

From driving fewer miles to downgrading vacations, Americans are making meaningful changes to their spending. Here’s how five households are coping with the highest inflation in decades.

Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility, always-on prioritization, authenticity, accountability, and trust will be essential for navigating this changing world and building strategies that are future fit.

A new report shows that having a mortgage is far more expensive than having a lease, a disparity that is helping to cool a red-hot housing market.

The consumer journey has been permanently changed by the blending of work and personal lives, yet many brands risk being caught on digital marketing autopilot. We explore the rise of the Workday Consumer and how advertisers can meet them where they are.

Dundalk Institute of Technology (DkIT) recently hosted the Tourism Research Group (TRG) progress meeting in the Hospitality Department at DkIT. This established...

As per the report from Capgemini, consumer awareness about food wastage has more than doubled in the last two years, and 61% consumers want brands and retailers to do more towards reducing food wastage.

The rich history of UK consumer culture has been captured in the composition of the ‘basket of goods’ used to measure inflation.

While lifting some levies on China is unlikely to put a large dent in inflation, administration officials concede they have few other options to address surging prices.