Page 9 - Consumer Behaviour News Today

This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands about new products, services or discoveries. Social media platforms will also be awash with similar claims.

As digital literacy grows and the content market booms, consumers aren't happy just sitting back and letting brands drive. Instead, they're proactively shaping today's marketing narratives, writes TikTok's Shant Oknayan.

Guest post by Brian Tamaki where he shares his change of thinking about rainbows.

Open mike is your post. For announcements, general discussion, whatever you choose. The usual rules of good behaviour apply (see the Policy). Step up to the mike …

Despite its thirst for Australian wine, China had taxed the imports in 2020 over a dispute about Covid-19.

B Corp status is a way of showing consumers who have embraced ethical shopping that a business meets their standards.

Data on inflation, GDP, and home prices are among the U.S. economic indicators to watch

Under a new chief executive, the brand known for jeans is aiming to be a full outfitter, working primarily through its own stores and e-commerce.

Spotlight News: Amidst the prevailing economic landscape, businesses are determined to maintain a competitive edge.

Users of weight loss drugs such as Ozempic reported that their spending at restaurants fell 19% since they started taking the medications