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Disney Uses Parks Popularity to Push Against Streaming Losses

To boost subscriber growth, Disney is capitalizing on consumer affinity for its parks and other offerings to drive adoption of its streaming service, Disney+.

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Subscription Merchants Tap Audiobooks to Drive Consumer Loyalty

In the competitive landscape of streaming platforms, merchants ranging from Spotify to Amazon are using audiobooks as a tool to attract and retain subscribers.

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Max Streams Through YouTube as Consumers Feel App Fatigue

In response to the frustration caused by the wide assortment of streaming apps, leading players are teaming up to stream through competitors’ apps.

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Disney+ Offers Members Discount on Walmart+ to Stand Out

As streaming services partner with other subscription commerce providers in an effort to drive adoption, Disney+ is offering discounted Walmart+ memberships.

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Disney+ Mulls Adding Shopping, Gaming as Rivals Diversify

With competition in streaming challenging leading providers to offer more, Disney+ is reportedly exploring getting into gaming and shopping.

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