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It was at her yellow Formica kitchen table in Mount Vernon in 1951 that Lilli Menasche Hochberg, a 24-year-old married woman pregnant with her first child, started what would become Lillian Vernon, an eponymous mail-order business of personalized items that would see sales of $300 million at its height and employ some 5,000 workers across Westchester County and several states.

Collections from groundbreaking entrepreneurs Byron Lewis and Lillian Vernon are now showcased in a new display within the landmark “American Enterprise” exhibition at the Smithsonian’s National Museum of American History.

Collections from groundbreaking entrepreneurs Byron Lewis and Lillian Vernon are now showcased in a new display within the landmark “American Enterprise” exhibition at the Smithsonian’s National Museum of American History.

Collections from groundbreaking entrepreneurs Byron Lewis and Lillian Vernon will be showcased in a new display within the landmark “American Ent

This is the first in a three-part series that looks at scenarios in the now, next and the near future for the advertising industry and the entire zeitgeist it aims t...