Give the toy industry a muchneeded boost? this time, it s not about spending on toys for children, but adults socalled kidults. An emerging generation of over18s is snapping up collectables and nostalgia brands, and they say it s good for their mental health. I m going to be discussing that and more with my guests the boss of buildabear, the stores where you can create a bespoke teddy bear, and the chief executive of the world s biggest toy company and arguably one of its most iconic brands, lego. I ll also be catching up with the president of the company behind leading toy brands barbie, hot wheels, fisherprice and more that s mattel to find out how tv and movie tieups are reviving his compa ny s fortunes. Wherever you rejoining me from around the world, once again, a big hello and a warm welcome to the programme. It s a billiondollar industry driven by creativity and innovation, with a global reach and a diverse market. The toy industry is forecast to reach $302 billion in sales
Hawaiian Telcom Signs Agreement With Nexstar Media Inc
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Hawaiian Telcom Reaches An Agreement with Nexstar Media
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