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Mars, PepsiCo, Kraft Heinz, and Givaudan on how AI can improve NPD

NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.

Mars, PepsiCo, Kraft Heinz, and Givaudan on how AI can improve NPD

NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.

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