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April 9, 2021
Now Near Next â The Latest View from OOH April 9, 2021 James Byrne, marketing manager, PML Group, with this weekâs view from OOH. Our journey out of level 5 restrictions accelerates with significant changes kicking in from this Monday April 12th, which will have a meaningful impact on Outdoor audiences. The 5km travel limit is to be relaxed to allow people to travel within their own county or within 20km of home if crossing county boundaries. Socialising restrictions will be eased wit...
April 4, 2021
The sector is on its knees: Scots hospitality group threatens to take ministers to court over trading times PREMIUM The sector is on its knees: Scots hospitality group threatens to take ministers to court over trading times SCOTLANDS leading hospitality group has threatened to take ministers to court over its plans to release Scotland from lockdown. The Scottish Hospitality Group which represents 2000 businesses across Scotland has said legal action was on the cards if ministers do not i...
March 12, 2021
Now Near Next â The Latest View from OOH March 12, 2021 James Byrne, marketing manager, PML Group, with this weekâs view from OOH A lot to report on mobility this week. In its weekly briefing, the Department of the Taoiseach has reported from data showing a big jump in people moving around in the last month. Retail and recreation mobility are up 16%, workplace mobility is up 7% and footfall in Dublin city is up 29% – almost 900,000 thousand people. Travel volumes increased in every...
February 25, 2021
Share Six weeks after COVID-19 vaccine distribution began in the US, more than 50% of US adults expect to be fully vaccinated in the next six months. As a result of the vaccine rollout, the percentage of US adults feeling safe staying in a hotel and flying reach highest levels since April 2020 at 46% and 34%, respectively. Of those already vaccinated, 70% feel safe staying in a hotel and 54% feel safe flying. More than half (53%) of those already vaccinated are likely to spend more on travel in...
February 25, 2021
Product customisation attracting retail customers: Report By IANS | Published on Thu, Feb 25 2021 14:12 IST | 0 Views Fashion e-commerce giant taps deeper into regional markets. (Photo: Unsplash). Image Source: IANS News New Delhi, Feb 25 : With increasing competition across product categories, creating unique value propositions is becoming more and more challenging for brands and as a result, customisation, personalisation and bespoke offerings are becoming a norm to attract a...
February 23, 2021
Nearly a year after the pandemic onset, which hit the travel industry harder than most, theres reason to be optimistic. As more consumers are receiving the Covid-19 vaccine across the US, the perceived safety of travel is on the rise, said a report.
February 23, 2021
February 2021 Photo by Jaxson Bryden from Pexels Nearly a year after the pandemic onset, which hit the travel industry harder than most, theres reason to be optimistic. As more consumers are receiving the Covid-19 vaccine across the US, the perceived safety of leisure travel is on the rise, said a report. As a result of the vaccine rollout in the US, the percentage of adults feeling safe staying in a hotel and flying has reached the highest levels since April 2020 at 46% and 34%, respect...
February 22, 2021
/PRNewswire/ -- Key takeaways Six weeks after COVID-19 vaccine distribution began in the U.S., more than 50% of U.S. adults expect to be fully vaccinated in...
February 12, 2021
Now Near Next â The Latest View from OOH February 12, 2021 Colum Harmon, marketing director, with this weekâs view from OOH. In Now Near Next this week we include the second part of our Check/Out study, carried out in conjunction with Ipsos MRBI. We have the latest auto mobility data from Locomizer and TII as well as findings from UK research into the importance of localised marketing. Data from Deloitte and Kantar also speaks to the value of POS advertising. Check/Out Study  Thi...
February 2, 2021
Q&A: Will I be able to go on holiday this year? Where can I go, if anywhere? Am I entitled to a refund? Can I travel if I’ve been vaccinated? Tue, Feb 2, 2021, 10:48 Right now, with Level 5 lockdown restrictions limiting people to travelling 5km from their front doors, the prospects of a holiday anywhere seem remoter than a kayak tour around the Galapagos, but the restrictions won’t last forever, and people will be able to travel again. That’s great news. But when? We were afraid you...