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Now Near Next – The Latest View from OOH

Now Near Next – The Latest View from OOH April 9, 2021 James Byrne, marketing manager, PML Group, with this week’s view from OOH. Our journey out of level 5 restrictions accelerates with significant changes kicking in from this Monday April 12th, which will have a meaningful impact on Outdoor audiences. The 5km travel limit is to be relaxed to allow people to travel within their own county or within 20km of home if crossing county boundaries. Socialising restrictions will be eased wit...
Cork City James Byrne Department Of The Taoiseach Behavioural Research Unit Cork City Council All Roads Lead
Source: adworld.ie

'The sector is on its knees': Scots hospitality group threatens to take ministers to court over trading times

  The sector is on its knees: Scots hospitality group threatens to take ministers to court over trading times PREMIUM The sector is on its knees: Scots hospitality group threatens to take ministers to court over trading times SCOTLANDS leading hospitality group has threatened to take ministers to court over its plans to release Scotland from lockdown. The Scottish Hospitality Group which represents 2000 businesses across Scotland has said legal action was on the cards if ministers do not i...
United Kingdom Greater Manchester United Kingdom General Hugh Osmond Jason Leitch Scottish Beer Pub Association

Now Near Next – The Latest View from OOH

Now Near Next – The Latest View from OOH March 12, 2021 James Byrne, marketing manager, PML Group, with this week’s view from OOH A lot to report on mobility this week. In its weekly briefing, the Department of the Taoiseach has reported from data showing a big jump in people moving around in the last month. Retail and recreation mobility are up 16%, workplace mobility is up 7% and footfall in Dublin city is up 29% – almost 900,000 thousand people. Travel volumes increased in every...
James Byrne Behavioural Research Unit Health Service Health Service Executive Edelman Trust Barometer Department Of The Taoiseach
Source: adworld.ie

Consumer perception of travel safety improves as vaccines roll out

Share Six weeks after COVID-19 vaccine distribution began in the US, more than 50% of US adults expect to be fully vaccinated in the next six months. As a result of the vaccine rollout, the percentage of US adults feeling safe staying in a hotel and flying reach highest levels since April 2020 at 46% and 34%, respectively. Of those already vaccinated, 70% feel safe staying in a hotel and 54% feel safe flying. More than half (53%) of those already vaccinated are likely to spend more on travel in...
United States Ramya Murali Global State Consumer Tracker ஒன்றுபட்டது மாநிலங்களில் ரம்யா முரளி

Product customisation attracting retail customers: Report

Product customisation attracting retail customers: Report ​ By IANS | Published on ​ Thu, Feb 25 2021 14:12 IST | ​ 0 Views Fashion e-commerce giant taps deeper into regional markets. (Photo: Unsplash). Image Source: IANS News New Delhi, Feb 25 : With increasing competition across product categories, creating unique value propositions is becoming more and more challenging for brands and as a result, customisation, personalisation and bespoke offerings are becoming a norm to attract a...
New Delhi Rajat Wahi Kumar Rajagopalan Retail Association Of India Deloitte Touche Tohmatsu Limited Retailers Association Of India

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Travel, Tourism & Hospitality Hope as most vaccinated people 'feel safe to travel'

February 2021 Photo by Jaxson Bryden from Pexels Nearly a year after the pandemic onset, which hit the travel industry harder than most, theres reason to be optimistic. As more consumers are receiving the Covid-19 vaccine across the US, the perceived safety of leisure travel is on the rise, said a report.   As a result of the vaccine rollout in the US, the percentage of adults feeling safe staying in a hotel and flying has reached the highest levels since April 2020 at 46% and 34%, respect...
United States Anthony Jackson Ramya Murali Tradearabia News Service Global State Consumer Tracker

Now Near Next – The Latest View from OOH

Now Near Next – The Latest View from OOH February 12, 2021 Colum Harmon, marketing director, with this week’s view from OOH. In Now Near Next this week we include the second part of our Check/Out study, carried out in conjunction with Ipsos MRBI. We have the latest auto mobility data from Locomizer and TII as well as findings from UK research into the importance of localised marketing. Data from Deloitte and Kantar also speaks to the value of POS advertising. Check/Out Study  Thi...
Cork City United Kingdom Galway City Colum Harmon Shopping Still Most Preferred Channel Dunnes Stores
Source: adworld.ie

Q&A: Will I be able to go on holiday this year?

Q&A: Will I be able to go on holiday this year? Where can I go, if anywhere? Am I entitled to a refund? Can I travel if I’ve been vaccinated? Tue, Feb 2, 2021, 10:48   Right now, with Level 5 lockdown restrictions limiting people to travelling 5km from their front doors, the prospects of a holiday anywhere seem remoter than a kayak tour around the Galapagos, but the restrictions won’t last forever, and people will be able to travel again. That’s great news. But when? We were afraid you...
Tony Holohan Eoghan Omara Walsh United Nations Chief Medical Officer Dr Tony Holohan Taoiseach Miche Consumer Tracker

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