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The study also shows that most consumers wish they were more impulsive and actively seek experiences that elicit visceral emotions

The study also highlights the emotional aspect of consumer behavior, with 7 in 10 consumers already indicating that their shopping decisions are significantly influenced by their mood at the time of purchase.

Clone Me: Dentsu Finds Consumers Want AI Help With Managing Their Lives - 05/23/2024

Dentsu Malaysia has been appointed as Axiata's creative agency of record effective December 2021. Dentsu has been tasked with building Axiata's brand equity aligned to its strategic purpose of Advancing Asia and providing end-to-end communications support to strengthen its reputation with key stakeh

Increased dependence on technology, new concepts of identity, a demand for real experiences and a rise in consumer rating are some of the top priorities of consumers in the next 10 years, according to the dentsu Consumer Vision 2030: The Age of Inclusive Intelligence, a futuristic study by global ma