Content-Based Data Analysis and Streaming Ad Optimization
How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywheres Pete Scott, Qonsets Jesse Redniss, and MagellanTVs James Lauzun discuss in this clip from Streaming Media East 2023.
Pete Scott M Jeff Annison Revry Damian Pelliccione James Lauzun Quickplay Naveen Narayan Jesse Redniss
Source: streamingmedia.com