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Does Ad Personalisation Really Matter to Streaming Consumers?

Streaming conventional wisdom tells us that targeted, personalised ads are not only what OTT users want--its what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising cant match. But recent data from Publishers Clearing House suggests that streaming consumers dont put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing Houses Smriti Sharma, NBCUniversals Matt Farina, and Media Cart...
Evan Shapiro Matt Farina Does Ad Personalisation Really Matter Smriti Sharma Consumer Insights Publishers Clearing House

"BTS V Effect," Owing to Global Demand, "Seojin's (Jinny's Kitchen)" Will Be Amazon Prime Video's First Korean Variety Show

CJ ENM stated that tvN’s unscripted variety show “Seojin’s Korean Street Food” will be Amazon Prime Video’s first Korean variety show under the moniker “Jinny’s Kitchen” due to global demand. In “Jinny’s Kitchen,” Lee Seo Jin, Jung Yoo Mi, Park Seo Joon, Choi Woo Sik, and BTS’s V run a Korean restaurant in Bacalar, Mexico. […]
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Source: pabaon.com

Does Ad Personalization Really Matter to Streaming Consumers?

Streaming conventional wisdom tells us that targeted, personalized ads are not only what OTT users want--its what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising cant match. But recent data from Publishers Clearing House suggests that streaming consumers dont put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing Houses Smriti Sharma, NBCUniversals Matt Farina, and Media Cart...
Dina Ibrahim Shobana Radhakrishnan Evan Shapiro Darcy Lorincz Matt Farina Dave Lankford

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BBCNEWS BBC News June 4, 2024 15:13:00

Effect โ€” conduct its own studies on the effect ofโ€” conduct its own studies on the effect of its algorithms in content distribution models on mental health or safety? _ distribution models on mental health or safety? and if so, how and when those _ or safety? and if so, how and when those findings made public? and if not, those findings made public? and if not. do _ those findings made public? and if not. do you โ€” those findings made public? and if not, do you believe they are necessary? no...
Mental Health Content Distribution Distribution Models Wellness Lab Boston Children S Hospital Banning Tiktok

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