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IAB Tech Lab unveils proposed privacy standards Best practices for user-enabled identity tokens are controversial following Googles recent opposition to any form of tracking. Kim Davis on March 9, 2021 at 11:08 am More IAB Tech Lab’s Project Rearc, initiated a year ago, today bore fruit with the release of a portfolio of proposed standards. The IAB is calling for comments and feedback. The standards represent a response to the challenge expressed to us by Bill Tucker, executive directo...