Direct Sales Makes a Comeback | By Brenda Fields
Some instincts are timeless. And in hotels, the need for giving and receiving hospitality is one of them. Over the past 20 years, there have been significant changes to hotel sales and marketing strategies and responsibilities primarily brought on by the evolution of technology. The science of revenue management and the sophistication and reach of social media are two key components contributing to the changes.
Source: hospitalitynet.org