#MarketingExcellenceAwards 2020 highlight: Pan Pacific Hotels Group's key ingredient to gain competitive advantage
Details 17 December 2020 Winning two gold awards for the categories Excellence in Data-Driven Marketing and Excellence in eCommerce Marketing at this years Marketing Excellence Awards 2020 is Pan Pacific Hotels Group (PPHG). Owning multiple hotels in the region under its Pan Pacific and PARKROYAL brands, PPHG was facing a challenge in growing market share in an increasingly competitive environment. While it was difficult to fend off its competitors on a perfo...
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Source: marketing-interactive.com