Details 17 December 2020
Winning two gold awards for the categories Excellence in Data-Driven Marketing and Excellence in eCommerce Marketing at this year s Marketing Excellence Awards 2020 is Pan Pacific Hotels Group (PPHG). Owning multiple hotels in the region under its Pan Pacific and PARKROYAL brands, PPHG was facing a challenge in growing market share in an increasingly competitive environment. While it was difficult to fend off its competitors on a performance level, PPHG chose to focus on standing out to its consumers and leveraging one thing its competitors do not have- its first-party data.
Tapping on the expertise on digital agency Mezzo Labs, PPHG set out to create an internal infrastructure that would give more insights into its consumer behaviour and figure out the their pain points. This would allow the company to make more informed marketing choices to attract consumers to its website. Let s take a deeper look into how PPHG proved