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Global streaming market achieves double-digit growth

The Q2 2022 version of the quarterly Conviva State of Streaming Report has shown continued growth in the global streaming market, including gains of (14%) in th...

Global streaming shows double digit growth in Q1 22

The streaming industry has begun 2022 with robust growth in overall consumption on smart TVs showing a particular increase as streaming moves to overtake linear...

Pandemic spurs tipping point in streaming

Study finds streaming still on the uptick - Content Marketing

Study finds streaming still on the uptick Streamers gonna stream. That is a key takeaway from new Conviva data which finds streaming content continues to gain steam with consumers around the globe. Their Q1 State of Streaming report finds that international streaming took huge leaps forward, with YoY growth rates topping 200% for South America and 122% for European countries during the first quarter of the year. Meanwhile, ad impressions were up 13%. From connected TVs to independent streaming devices like Apple TV and Roku, consumers continue to increase their use of streaming for entertainment and news purposes. According to Conviva's Q1 2021 State of Streaming Report televisions continue to hold a 73% share of streaming devices; Roku captures about 30% of the share of streaming time from connected TVs.

Viewers flock to big screens and drive Q1 global streaming spike

| 28 April 2021 The Conviva State of Streaming report for the first quarter of 2021 has shown solid year-on-year streaming growth in North America but massive surges in international markets as streaming viewing time grew 36% annually during the three-month period. Specifically, the intelligence cloud for streaming media’s study revealed North America, streaming’s largest market, as seeing 18% annual growth in streaming viewing, overshadowed by South America (240%), Africa (149%) and Europe (122%). Another key trend revealed was that consumers were flocking to connected TV devices, smart TVs and gaming consoles, with big screens commanding as a 73% share of Q1 streaming viewing globally. And while streaming viewing was growing globally, Conviva discovered there was significant variation in the way consumers in different regions stream on big screens. For example, in Africa, where big screens represent 56% of all viewing time, CanalPlus set-top-box was the preferred device, with 54% share of all Q1 big screen viewing time. In Asia, Android TV held 49% of all Q1 big screen viewing time, while in North America, where big screens were responsible for 81% of all viewing time, Roku continued to dominate with 37% share. In Europe, big screen viewing time was divided relatively equally among devices, while in Oceania, Chromecast ruled with 24% and in South America, Samsung TV held 30% share of big screen viewing.