Blue Moon Rising: 20 Years of the Coors Creation
It was 1994, and Pete Coors had an idea. The head of the Golden, Colorado-based Adolph Coors Co., which his great-grandfather started, had noticed the rise in the number of smaller breweries and their brands nationwide. Why not get in on the action? Coors was, after all, the first brewery to use the Cascade aroma
Source: allaboutbeer.com