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Griffin Caprio Joins Popular Pays as Chief Product Officer
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CHICAGO, May 12, 2021 /PRNewswire/ Popular Pays, the leading platform for agile advertising, is thrilled to welcome Griffin Caprio as their first Chief Product Officer. While overseeing both product and engineering, Caprio is charged with realizing the vision of Popular Pays platform and delivering the modern advertising solution for marketers.
Griffin Caprio, Popular Pays Chief Product Officer
Griffin Caprio Joins Popular Pays as Chief Product Officer
Griffin is an experienced executive with over twelve years leading engineering and product teams as the chief product and technology officer. He has led some of Chicago s most notable companies through growth milestones including Enova Financial, where he managed a technology team of over 180 people, and Dose, formerly Spartz Media. In addition to scaling early to mid-stage organizations, Griffin is a 3x entrepr
Frito-Lay/PepsiCo. This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
When production studios shut down earlier this year to comply with COVID-19 restrictions, the marketing team at Frito-Lay decided to hire digital creators to shoot its summer TV commercial remotely.
Many influencers have worked from home for years and are already equipped with the gear necessary to create commercial content for brands.
The entire production process, from sharing a brief with creators to the ad s release on TV and digital platforms, was six weeks.
In addition to taking less time to produce, the spot, Let s Summer, was cheaper than a traditional commercial shoot for Frito-Lay.