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head, and adjusting ever so slightly according to her political needs. and now she's getting called on it. so, she's going to have to be very careful about this because everybody knows the record that van cites here and everything that she said during this campaign. >> i think she's trying to make inroads with women. that's a core demographic she has an issue with. i think the issue of gun violence and the fact they might be a victim of school shooting resonates with the suburban moms we talk about. i wonder if that might be something she realizes to reach a core constituency, there may need to be movement beyond just addressing the mental health concerns. >> one of the things i think nikki haley has done a good job on -- look at something like abortion -- she's able to convey empathy while she's taking a fairly conservative position often. tonight would be a good chance for her to do that when this comes up. can she show that she can be that empathizer in chief even if she's firm on her policy positions?

>> never. >> that has never happened. >> i don't understand this new marketing strategy of insulting your core demographic. i don't understand. they said, don't take it seriously. it was so unfunny. it was lame. when they said, they should have said that and showed the rest of the little thing. >> they should have just let her keep walking and stayed on the bikinis. >> as long as they pabst beer

Disney's Haunted Mansion Reboot Might Repeat the Original's Mistake

Detailed text transcripts for TV channel - MSNBC - 20151020:15:32:00

oprah invested. so they needed some kind of a pickup. oprah, however, the big problem with her being the official spokesperson is she reaches their core demographic. it's not going to help weight watchers expand beyond the demographic that they're already seeking. >> what is their core demo? >> demographic is middle-aged women, people who did go to the support groups, have the time to speak with other people and find common ground in terms of losing weight, so it's not necessarily the younger demographic of 20-somings. >> which they tried to reach with jennifer head son for a while, who was very successful with that. >> and then jessica simpson. >> but we have also seen celebrities with up-and-down battles, you know, start on the weight waechers program, comes back defeated in so many ways, as i think so many can relate to. >> that's the pressure on oprah. she's very much in the spotlight, someone who is constantly being watched for her