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IMAGE: The red nodes denote the influencers chosen by their model. The model tends to choose influencers with relatively larger number of connections and also those belonging to different sub-components of. view more
Credit: SUTD
If you were an owner of a newly set-up company, you would most likely be focused on building brand awareness to reach out to as many people as possible. But how can you do so with budget constraints?
These days, businesses have turned to a select group of people who are active on social media platforms as a cost efficient way to drive their promotional efforts. Also referred to as influencers , they have the ability to influence the opinions or buying decisions of others.