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Competition brewing up in China s RTD coffee market By WANG ZHUOQIONG | China Daily | Updated: 2021-05-04 12:28 Share Nescafe products on display at a fair in Fuzhou, Fujian province. CHINA DAILY Established brands ramping up efforts to win customers in the country with more healthy and trendy beverages as demand surges Competition is becoming intense in the ready-to-drink coffee segment with a flurry of brands coming up with high-end and locally-adapted flavors to win more consumers in the Chinese market. Leading the pack is Costa Coffee, a part of United States-based soft drinks giant Coca-Cola Co, which launched a ready-to-drink cold-brew coffee earlier this month.

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