but adidas had said it was too similar to its famous three stripe mark which has featured on its products for more than 70 years. adidas has declined to make any further comment on its about turn. let s bring in our north america business correspondent michelle fleury. adidas have buckled under some sort of pressure. any idea why? this is a logo we are familiar with any idea why? this is a logo we are familiar with and any idea why? this is a logo we are familiar with and it any idea why? this is a logo we are familiar with and it has any idea why? this is a logo we are familiar with and it has enjoyed - any idea why? this is a logo we are familiar with and it has enjoyed a i familiar with and it has enjoyed a resurgence within trainers and now here we are a couple of days after they opposed a new trademark application from black lives matter, they have reversed course on their objection, the company did not give a reason, but apparently a source told reuters that adi
view the brand. we can show you the diagonal logo and the yellow horizontal lines, you can decide how closely they match each other for yourself but adidas has a history of fighting aggressively to protect it trademark going back to 2006 and 2017, it settled with a us retailer and then there was another and it even sued marc jacobs and then there was another and it even sued machacobs because and then there was another and it even sued marc jacobs because of a four stripe design and tom brown, upscale american designer, he was taken to court by adidas and he actually won and was able to keep producing clothing with four stripes. so one to keep watching but trademark battles are something adidas takes very seriously. indeed. in terms adidas takes very seriously. indeed. in terms of adidas takes very seriously. indeed. in terms of the adidas takes very seriously. indeed. in terms of the banking adidas takes very seriously. indeed. in terms of the banking unrest, - adidas takes very