Creating a bespoke Bugatti Chiron: Infinite personalisation options when creating a Monet on wheels
A taste of the options offered by Bugatti when designing your own customised super sports car
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lx10 JUN bugatti bespoke 01 A rendering of the writer s bespoke Bugatti Chiron Pur Sport. Courtesy Bugatti (Courtesy Bugatti)
Gautam sharma
Jun 29, 2021
When a person is spending as much on a car as they would on a waterfront villa on the Palm Jumeirah, purchasing criteria differ vastly from those of the typical vehicle buyer.
The average Bugatti buyer has 84 cars, three jets and one yacht, so the acquisition of another vehicle clearly isnât fuelled by need. Such people are making the purchase with a similar mindset to those looking to acquire a rare artwork. The intention is to own something bespoke, created by craftsmen, rather than churned out by a robotised production line.