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Marketing professor Marcus Collins' new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," offers ways to define the amorphous thing we call "culture."

Fox schoolUnited statesNew yorkMarcus collinsMarcus collinCourtesy of hachette book group marcus collinsFox school of businessUniversity of michigan ross school businessTemple universityPower behind what we buyWho we wantRoss schoolHachette book groupClinical assistant professorHead strategist