Fendi haute couture show was a debut, in many senses. It was his first collection for the Roman house, of course; it was also his first ever womenswear collection, and Fendi’s debut spring haute couture show (they normally show a single couture collection each July). And it was Jones’ bold foray into haute couture, the custom-made, coveted creative zenith of fashion, where money is no object and the extraordinary becomes not an exception, but a casual demand. Drape a satin dress by hand – moulage, couture calls that – and encrust it with minute springtime flowers? Sure. Stud a cape and gossamer-fine dress with millions of pearls? No problem. Recreate swirling patterns of marble in intricate hand-beadwork? Want matching boots? Nothing is impossible.