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Biz owner: Thinking outside box critical in pandemic

Alissa Fretwell opened a retail business in Elizabeth City in 2014 but closed the doors two years later for personal reasons. But over the next few years she says owning her own business became a constant “nagging thought.” “I am a firm believer that everything happens for a reason,” Fretwell told the Elizabeth City Rotary Club earlier this week. And that is why Fretwell decided to open Bijoux Vibes in downtown Elizabeth City in the middle of the COVID-19 pandemic. The store opened in August on Main and Poindexter streets and is located above Body Kinect Wellness Center and offers a variety of women’s apparel for the young and old.

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