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Coca-Cola harnesses the power of AI to deliver holiday magic across continents and generations in new campaign via Bain & Company + WPP Open X

Christmas campaigns from elsewhere: Coca-Cola is sharing its iconic, festive brand assets so that anyone can design bespoke digital Christmas cards using the latest AI technology. The campaign was developed by Bain & Company and WPP Open X, including Essence Mediacom, BCW, Ogilvy and Obviously.
New York United States United Kingdom South Australia Pratik Thakar Selman Careaga

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