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November 27, 2023
The author states that the advertising world, just like the referees, needs to learn the advantage rule, and start focussing on the consumers
August 29, 2023
Dave Trotts blog: Who are we fooling?
April 1, 2021
Filling a leaky bucket Free email bulletins
March 11, 2021
Kill the marketing dept Free email bulletins
February 4, 2021
It must be true, its complicated
January 21, 2021
Switching off our common sense
December 17, 2020
Words beat data Free email bulletins
December 10, 2020
Different times Free email bulletins