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DNA Create Communications appoints new business director

DNA Creative Communications has appointed Daniel Wong to the position of business director. In his new role, Wong will primarily be entrusted with leading business growth for the agency in areas encompassing strategic planning, client acquisition and retention, team growth; as well as providing
Daniel Wong Ashvin Anamalai Pizza Hut Creative Communications Dna Creative Communications Are Social

When UGCs go wrong: A case study of the Grimace shake trend

Having a viral trend that suggests that a new product of yours may have the power to unalive you may seem pretty damaging to brand image, but the fact is, user-generated content (UGCs) are unpredictable and can really go either way. McDonald's, in this instance, seem to have taken the trend and made
Kristian Olsen Creative Communications Will Lee That Marketing Guy Tide Pods Grimace Shake

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