Page 10 - Creative Effectiveness News Today

Of the five most liked South African ads measured by Kantar in quarter three of 2020, three were from Grey agencies In the space of a week, we learnt that not only had the Grey group been ranked by WARC as the most successful agency network in terms of creative effectiveness, but also that of the five most liked South African ads measured by Kantar in quarter three of 2020, three were from Grey agencies. Now, as any self-respecting APEX or Effie judge will tell you, the mere fact that your ad w...

Ogilvy Africa CEO nominated on Jury for World Advertising Research Council (WARC) Awards For Effectiveness ...In partnership with Cannes Lions, WARC Awards for Effectiveness to name the most effective marketing campaigns in the world LISTEN 4 HOURS AGO Vikas Mehta, CEO – Ogilvy Africa, has been nominated on the jury for the inaugural Global WARC Awards for Effectiveness. The jury comprises of some of the world’s top marketing and communication leaders from the world’s biggest brands and...

Brand Purpose and Business-to-Business There are also special awards honouring particular areas of excellence. The winners will be announced at the Cannes Lions Festival 2021. Commenting on his nomination, Vikas said, “We are grateful to WARC for the kind nomination and happy to see Africa’s inclusion in another global platform of scale. A partnership between WARC and Cannes Lions makes this one of the most prestigious effectiveness awards in the industry. I look forward to seeing some of t...

Description The Clio Awards celebrate the most creative advertising from around the globe. A jury of the industrys most influential minds have determined the recipients of the 2020/2021 awards and the winners of the Gold, Silver and Bronze Clio statues were announced on April 21, but we saved the reveal of our highest honor for this moment in the show. Viewers of this segment learned which pieces of Gold-winning work have been deemed by the jury to be "head and shoulders above the rest" and ele...

The Clio Awards Name Ogilvy 2021 Agency Network of the Year & DAVID Miami Agency of the Year News provided by Share this article Share this article NEW YORK, April 28, 2021 /PRNewswire/ -- Ogilvy is proud to have earned two major honors at the 2021 Clio Awards: Ogilvy was named Agency Network of the Year and DAVID Miami was awarded the Agency of the Year honors. Ogilvy has been recognized as Network of the Year for five of the last ten years at the Clio Awards. Ogilvy was honored with 4 Grand...

April 1 2021, 10:44 am | BY Ricki Green | No Comments Due to high demand, the Cresta Awards 2021 has extended its Super Early Bird entry deadline to Wednesday, 14 April. The special offer provides a 60% reduction on the standard fees if submissions are made by that date.   Uniquely, Cresta Awards online entry system permits entrants to make a ‘Pre-Order’ booking to take up the reduced offer without final commitment to all details on their submission. Says Lewis Blackwell, CEO, Crest...

March 4 2021, 11:46 am | BY Ricki Green | 1 Comment The Spikes Asia Festival of Creativity has today revealed the Grands Prix and Special Award winners, recognising the best work from across Asia-Pacific’s branded communications industry. Australia has scored 10 Grand Prix Awards, led by Saatchi & Saatchi Melbourne’s ‘Donation Dollar’ campaign for The Royal Australian Mint scoring Grand Prix in Design, Direct, Industry Craft and Outdoor. CHE Proximity Melbourne has been named Asi...

linkedin The One Club for Creativity has announced the jurors for the 2021 edition of The One Show.   Representing India are Lyndon Louis, ECD, Brandcare Medical Advertising & Consultancy, (Health Wellness and Pharma); Geet Rathi, CD, TBWA\Mumbai (Direct Marketing); Raj Kamble, founder/CCO, Famous Innovations (Creative Effectiveness); Senthil Kumar, CCO, WundermanThompson India, (Integrated and Experiential/Immersive) and Swati Bhattacharya, CCO, FCB Ulka (Film).     Ke...

WARC Awards for Effectiveness, in association with LIONS A Global Marketing Effectiveness Benchmark like no other About the new awards We’ve reinvented the way effectiveness awards are judged. The WARC Awards for Effectiveness, in association with LIONS, are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder. Every shortlisted entry will receive feedback on how they’ve performed on the Ladder so that you can ...