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78. Content is King

With more devices, channels, and platforms, content marketing has exploded. Lotta Tjulin Thörnqvist, Creative Manager at Schibsted Brand Studio, and Mikaela Folkestad, CEO at Schibsted Partnerstudio, share their insights about new trends, campaigns and let us know the secret behind what content marketing can do that ordinary advertising can’t.
Schibsted Partnerstudio Mikaela Folkestad Creative Manager Schibsted Brand Studio

Unlisted + animation director Yves Geleyn create film for Coca-Cola via Ogilvy Shanghai + Hornet

Unlisted, and animation director Yves Geleyn, in collaboration with Coca Cola Greater China, Ogilvy Shanghai and Hornet tell a sweet, symbolic story about a father and son, a homecoming, and the new beginnings of the Lunar New Year. Lunar New Year is the biggest and most important festival in
Jimmy Wang Stephanie Wu Hannah Kim Constance Benson Mohamed Sinbawy Lyia Chen

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