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January 27 2021, 9:10 am | BY Ricki Green | 6 Comments Founder of CUB’s in-house agency, Chris Maxwell, has launched lution, a marketing, data and technology consultancy focused on helping brands to build and optimise in-house agencies.   Maxwell (above left), ex-CUB marketing director and the architect of CUB’s move to the in-house agency model, says the move to agency in-housing was transformational for CUB, and believes there’s never been a better time for clients to build an i...