Page 5 - Creative Projects News Today

In this Article Nordstrom and Dover Street Market Paris have entered into an official partnership to highlight up-and-coming designers. This is the first time fashion aficionados see the Comme des Garçons-owned concept retail store join forces with another retailer to establish a shop-in-shop experience. Not only does this expand the overall reach for Nordstrom but it will also help DSM to broaden its current target market. The announcement reveals yet another sign of the ongoing retail evolut...

Glossier There was a time when, in order to become known among consumers, a brand needed to land in a department store. But as consumers sought out alternative channels to discover products, and brands proved it was possible to build a following exclusively online, the partnerships appeared less critical. Now, Nordstrom is the one finding value in housing digitally native brands within its stores. The department store in 2012 indicated its growing...

Spring’s standout fashion was made with an audience in mind.