Page 25 - Creative Strategy News Today

Essence, part of GroupM has announced the appointment of Magda Wolder as Head of Experience, APAC. Based out of Singapore, she will lead the agency’s creative, content innovation and studio capabilities in the region.

Wolder was previously Head of Creative Strategy, EMEA at the agency’s London office

Kopparberg has launched a campaign celebrating the enduring role of the brand's fruit cider in pop culture.

Kopparberg has launched a campaign celebrating the enduring role of the brand's fruit cider in pop culture.

Effie Awards Ireland Announce Jury for Round 1 May 14, 2021                                                                              Damian Devaney, Jury Chair With the second deadline for entries to this year’s Effie Awards Ireland fast approaching, IAPI has announced details of its panel of judges for the first round with entries for the next deadline set to close on May 21 with the final third deadline set for June 18. The Effie Awards Ireland Rou...

G4s Partnership With Dungeons & Dragons Is a Perfect Match G4s partnership with Dungeons & Dragons shows how the network hopes to expand its scope and how gaming culture has evolved over the last decade. Earlier this month, the returning gaming channel G4 announced that it was partnering with Wizards of the Coast to broadcast D&D Live 2021, an annual event that serves as a showcase for Dungeons & Dragons annual campaign storyline. In addition to broadcasting the two-day digital event, G4 also...

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Elevencom has created a new campaign to launch an entirely new variety of avocado – the GreenSkin GMax.   The campaign features an enthusiastic GMax fan who is repeatedly delighted by the perfect predictability of the new avocado brand. GreenSkin GMax avocados are a unique breed of avocado that’s predictably beautiful in store, predictably perfect when cut, and predictably delicious in any dish. They also have a smaller seed, so they have even more flesh than other varieties, and there’s...

The newly resurrected G4 and Wizards of the Coast are teaming up for a pair of exciting Dungeons & Dragons projects.

Independent content agency 3rdspace opens UK office April 19, 2021 5:22 Sydney based independent content agency 3rdspace has launched a UK office, headed up by strategy director Rachael Sullivan and client director Kat Martin. The announcement: Now in its tenth year of business, 3rdspace – the Sydney-based content company – announces it is expanding its offer to the UK. This expansion is driven by client demand and favourable growth in content marketing. Founder of 3rdspace, Rob Logan, sai...